the abby experience
Selected Work · Abby Salazar

Work worth using.

A selection of brand, web, product, and optimization projects, each built to turn browsers into buyers and earn trust along the way.

012026 · Brand & Web
Persona Nutrition brand & web redesign
Persona Nutrition

End-to-End Brand & Web Redesign

A full brand and website redesign for a personalized nutrition company, uniting science, product, and e-commerce into one cohesive, trustworthy experience.

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022025–2026 · Optimization
Persona Nutrition checkout flow optimization
Persona Nutrition

Checkout Flow Optimization

Optimizing the checkout experience to reduce friction and build trust, turning more visitors into confident, returning customers.

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032026 · Email
Persona Nutrition email campaign
Persona Nutrition

Email Campaign Optimization

Refining lifecycle and promotional emails to lift open rates, clicks, and conversions while keeping the brand warm and on-message.

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042026 · Product Redesign
Family Central web & app AI-powered redesign
Family Central

Web & App AI-Powered Redesign

A new case study for Family Central is in the works. Check back soon.

In progress
052025 · Brand & Web
Vyv Nutrition brand and web design
Vyv Nutrition

End-to-End Brand & Web Design

A new case study for Vyv Nutrition is in the works. Check back soon.

In progress
06Coming soon
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Personalized Health Rx

End-to-End Web Design

A new case study for Personalized Health Rx is in the works. Check back soon.

In progress
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