Organic social content across several brands, designed to stop the scroll, build a consistent identity, and turn passive followers into an engaged, growing community.
Social is where a brand shows up every single day, and where most people meet it for the first time. To work, the feed has to feel unmistakably on-brand, earn a moment of attention in a crowded scroll, and give people a reason to follow, save, and share.
Across several brands, I designed organic social content end to end: a flexible, repeatable template system, a clear set of content pillars mapped to what each audience cares about, and posts built for the format, from thumb-stopping carousels to reel covers and stories.
The work was engagement-first. I designed for saves, shares, and comments, not just likes, then watched what actually resonated and kept refining the content mix, leaning into the posts that grew the audience and cutting the ones that didn't.
An engagement-first approach: a cohesive system, sharper content, and a mix tuned by what actually performed.
A snapshot of the feed across brands. Every post starts from a shared template system, so the grid stays cohesive while each piece is designed for its moment and its platform. Real posts drop in here.
A feed that only sells gets tuned out. For Persona, I built the content around a few clear pillars, so every post had a job, the mix stayed balanced, and there was always a reason to keep following, not just another ad.
Give every post a purpose and keep the feed varied, so the audience stays engaged instead of scrolling past.
Switch between the four post types.
Educational. Teach something genuinely useful, science made simple, ingredient explainers, and tips, so following Persona feels worth it.
Product & Promo. Launches, offers, and features shown in an on-brand, benefit-led way that never feels like a hard sell.
Social Proof & UGC. Reviews, testimonials, and real customer content that build trust and invite people in.
Community & Brand. Behind-the-scenes, values, and personality that make Persona feel human and worth belonging to.
Vyv is a newer, Gen Z-facing brand, so the feed had to feel bold and native to the platform. I built its content around the same clear pillars, each post with a job, so the grid stayed fresh, varied, and worth following.
Give every post a purpose and keep the feed varied, so the audience stays engaged instead of scrolling past.
Switch between the four post types.
Educational. Multi-slide carousels that break a single idea down step by step, built to earn saves, plus single posts for quick, snackable tips. Swipe the carousels.
Product & Promo. Launches, drops, and offers shown in Vyv's bold, benefit-led style that never feels like a hard sell.
Social Proof & UGC. Reviews, testimonials, and real customer content that build trust with a skeptical, savvy audience.
Community & Brand. Behind-the-scenes, values, and personality that make Vyv feel human and worth belonging to.
