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I design e-commerce experiences that turn browsers into buyers, and the foundation of that is trust. Trust sits at the center of everything I build, shaping every interface and interaction, even here. Let me show you how.(Psst — hover the beating ♥ to see why each part builds trust.)
Design and dev used to live in separate worlds. I'd design in Figma, hand it off to build, then refine together, round after round. Rinse and repeat.
Using tools like Claude, I can design and code myself, iterating faster on my own. I can hand dev build-ready code, lifting a huge load off their plate and cutting the process time in half.
I pair AI with human-centered design, letting each make the other stronger, to craft products that are modern, simple, and useful. The result is work that's faster, sharper, and unmistakably trustworthy.
A full brand and website redesign for a personalized nutrition company, uniting science, product, and e-commerce into one cohesive, trustworthy experience.
Optimizing the checkout experience to reduce friction and build trust, turning more visitors into confident, returning customers.
Refining lifecycle and promotional emails to lift open rates, clicks, and conversions while keeping the brand warm and on-message.
A new case study for Family Central is in the works. Check back soon.
User research, interviews, and usability testing, plus journey maps and information architecture that ground design in real user needs.
Clean, accessible interfaces (WCAG 2.2) and end-to-end product and responsive web design, from wireframes to build-ready, conversion-focused UI with design systems that scale.
Rapid wireframing and prototyping, accelerated with AI tools and prompt refinement to iterate, test, and ship faster.
Connecting design to business strategy, optimizing systems, flows, and funnels with testing and metrics so the work drives real outcomes, not just good looks.
On-brand design across email, social, and digital ads, with A/B testing and CRO to lift engagement and conversion.
Cross-functional collaboration and a startup cofounder's instinct for outcomes, growth, and what moves the business.
Kind words from the founders, product leads, and teams I've designed alongside.
See all ↗“I've had the opportunity to work with Abby at Persona Nutrition across projects that sit at the intersection of science, product, and customer experience. In that space, her design and UX/UI perspective has been incredibly valuable. She has a strong ability to take complex ideas and turn them into experiences that feel clean, thoughtful, and visually approachable. Her work has a clear point of view, but still leaves room for cross-functional input, which makes collaboration feel productive and intentional. She brings a great balance of creativity, practicality, and customer awareness to the work.”
Brandi Cole“Abby brings sparks of positive energy and creative thinking to everything she does. She takes on challenges beyond UX/UI, thinking through all the ways the business could better attract and retain customers. She builds bridges between teams to get things done, balancing technical knowledge with visionary thinking, all while doing hands-on work to keep projects moving. I've been able to work with Abby on five brands at different stages of growth, and was always impressed with how she faced daunting challenges with an understanding of the customer, the business, the clients, and how to make things better.”
Cavan Reagan Reichmann“One of Abby's standout strengths is her ability to bring people together. She initiates cross-functional discussions and creates opportunities for teams to collaborate, ensuring that different perspectives are heard and aligned early in the process. These collaborative calls help bridge gaps between departments and contribute to smoother project execution.”
Karina Churchill
“I had the privilege of collaborating with Abby while working as the Creative Director for our design team, and I wholeheartedly recommend her for her exceptional talent and dedication. Abby consistently delivered innovative and visually stunning designs that not only met but exceeded our clients' expectations. Her ability to translate conceptual ideas into user-friendly websites showcased her creativity, while her collaborative spirit and openness to feedback made her a valuable asset to our team. Beyond her technical skills, Abby brings a positive attitude and a strong work ethic, making her a standout web designer.”
Alycia Delhaye